PARIS IS CALLING
PARIS IS CALLING
We are doing it again! MAISON SHIFT is looking forward to promoting eight Swiss brands from the fashion / textile / jewelry / accessories sectors at the Centre culturel suisse‘s newly renovated location in the heart of Paris in late September 2026. In collaboration with the Parisian design network Mkrs. and supported by the Swiss Arts Council Pro Helvetia, the selected studios will benefit from:
• Exhibition and event space in Paris’ central Marais district
• Showroom exposure during Paris Fashion Week (B2B / B2C)
• Professional sales support upfront and on site
• Opportunity to showcase and sell at the CCS’s curated museum shop
• Dynamic event program (vernissage, round table, graduate fashion show)
• Peer learning and exchange with other designers
• Networking opportunities
• CHF 300 towards accommodation and travel for one person per studio
This year’s event sponsor PKZ will additionally invite one of the winner brands for an exclusive two week Pop Up at their Zurich Bahnhofstrasse store in April 2026.
APPLICATION
The week-long event will take place from September 28 – October 5, 2026 at 38 Rue des Francs Bourgeois, 75003 Paris, France, and will require designers to be on site during this time frame. Applications are open to fashion, textile, accessories, and jewelry design studios and will be assessed according to the following criteria:
• Owned by Swiss citizens or designers who permanently reside in Switzerland
• Up to seven years after completing their studies or founding their studio
• Clear aesthetic identity demonstrating a high degree of innovation, quality and design independence
• Strong commitment to implementing sustainable practices
• Compelling business model with long term strategy and a unique point of view
• Commercial reach, including an active online shop (willing to ship internationally)
The call for projects is launching on January 15, 2026 and will be juried by an international committee. Winners are announced by mid March 2026.
We look forward to hearing from you!
MORE INFORMATION SOON
Please don’t hesitate to contact lilla@maisonshift.ch should you have any questions. Brands who applied in the past are welcome to apply again with their new collection.