MAISON SHIFT – house and home of Switzerland’s sustainable fashion community – goes to Paris Fashion Week in late September 2026.
For its third edition, MAISON SHIFT will promote eight Swiss brands from the fashion / textile / jewelry and accessories sectors at the Centre culturel suisse in the heart of Paris during Fashion Week in late September 2026.
Selected studios will benefit from exhibition and event space in the central Marais district, showroom exposure during Paris Fashion Week for both B2B and B2C audiences, professional sales support before and during the event, and the opportunity to showcase and sell their work in the CCS curated museum shop.
The program will also include a dynamic series of events such as a vernissage, a round table discussion, and a graduate fashion show by FHNW, while encouraging peer learning, exchange with other designers, and networking opportunities.
In addition, this year’s event sponsor, PKZ, will invite one of the selected brands for an exclusive two-week pop-up at its Zurich Bahnhofstrasse store in April 2026.
MEET THE
SELECTED
BRANDS
The participating studios convinced an international jury on the basis of their clear aesthetic identity, the importance they place on implementing sustainable practices, their long-term business model and product quality as well as their unique point of view.
ANASTASIA BULL
ANASTASIA BULL is a Basel-based fashion designer crafting sculptural silhouettes, vivid textiles, and experimental pleating. Alongside wearable pieces, her work invites audiences to step into a utopian fantasy grounded in fluidity, self-love, and intersectional feminism.CASA VAYU
CASA VAYU is a Zurich-based fashion studio developing modular womenswear and unisex garments in natural fibres. Combining Swiss design precision, Italian craftsmanship, and Japanese textiles, the brand creates seasonless silhouettes defined by architectural clarity, durability, and understated elegance.
ILHEMENT
ILHEMENT began with a pleated boxer short and evolved into elevated loungewear pieces with a refined, architectural cut. Designed in Switzerland, our silhouettes move from the lobby to the street to the next event. Founded by an ex-STF alumni, the brand merges Swiss design with culture and community.NIMA KAUFMANN
Swiss-Iranian jewellery brand, handcrafted in Switzerland, creating massive sterling silver pieces that explore form through material resistance, transformation, and repetition. Rooted in Persian calligraphy and Swiss craftsmanship, the work approaches jewellery as small sculptures for the body, using sand casting to turn accidents into embedded narratives.
RAPPAZ
RAPPAZ is a high-end, eco-conscious women’s ready-to-wear brand founded in 2024 in Paris by Adeline Rappaz. Inspired by her artistic family and punk heritage, the brand creates bold, crafted pieces that offer a responsible, creative alternative in an industry often criticized for its environmental impact.SHERYLIN
SHERYLIN is a contemporary jewellery and object label founded by designer Sherylin Birth in Switzerland, shaped by her family’s long tradition of metalworking. Her grandparents’ company, active since 1940, produced copper kugelhopf moulds,porcelain dolls and decorative metal objects inspired by Swiss folklore. She works in a sculptural and raw aesthetic, seeking beauty in imperfection. The traces of the process remain visible, and each piece is unique.
SIEGENTHALER
Duc Siegenthaler is a fashion designer whose plural identity lies at the heart of his artistic approach. Born in Asia, of Chinese and Vietnamese descent, he was adopted by a multicultural Swiss family. This diversity confronted him from an early age with a quest for identity, shaped by a sense of dissonance between his origins and his sexual orientation. His integration into the LGBTQ+ community was complex. Faced with racial stereotypes and discrimination, including within the community itself, he chose to transcend them through his work.UONDAS
UONDAS is a Swiss luxury swimwear house born in the Alps. UONDAS crafts limited, handmade pieces in London from PEAU VAGUES wave jacquard in regenerated nylon—timeless black-and-white silhouettes celebrating women’s radiance and our love of water.
MAISON SHIFT’s international activities are kindly supported by our institutional partners Pro Helvetia, and the Centre Culturel Suisse. Paris.
Content collaborators: FHNW “Doing Fashion” and the Mkrs.family ecosystem.
Event Sponsors: PKZ in Zürich.