PROFESSIONAL EVENT AND END OF SEASON
28. October 2026
Professional Talk

Between Market and Values:
How Independent Fashion Can Survive

Ultra Fast Fashion has fundamentally accelerated the dynamics of the fashion industry: high speed, low prices, and globally scaled business models are setting new standards.

For independent, locally rooted brands, this means competing in a market that is hardly aligned with their logic. At the same time, various actors show that alternative paths are possible, even if they come with trade-offs, limited scaling potential, and economic pressure.

MAISON SHIFT invites you to a professional discussion that examines precisely these tensions. As an introduction, the business model of Shein will be analyzed as an example of current market mechanisms, making visible the conditions under which independent brands must position themselves today.

The talk will be held in german.

^{REGISTER HERE}

Moderation

Jeroen van Rooijen

Fashion journalist and owner of Cabinet

Inputreferat

Daniel Puntas Bernet

Editor-in-Chief REPORTAGEN

XXL → Fast Fashion in Your Wardrobe: Insights into the Business Models of SHEIN & Co.

But what do these market mechanisms mean for those who want to produce and operate in a different way?

Im Gespräch

Karen Rauschenbach

Co-founder of the Circular Clothing Cooperative, focusing on circular business models and collaborative structures

Christian Kägi

Founder of QWSTION and developer of Bananatex®, focusing on material innovation and new value chains

Ida Gut

Fashion designer and Swiss pioneer of slow fashion, focusing on local production and independent fashion design Ida Gut

Between Market and Values: How Independent Fashion Can Survive