28. October 2026
Professional Talk
Between Market and Values: How Independent Fashion Can Survive (AT)
Ultra Fast Fashion has fundamentally accelerated the dynamics of the fashion industry: high speed, low prices, and globally scaled business models are setting new standards.
For independent, locally rooted brands, this means competing in a market that is hardly aligned with their logic. At the same time, various actors show that alternative paths are possible, even if they come with trade-offs, limited scaling potential, and economic pressure.
MAISON SHIFT invites you to a professional discussion that examines precisely these tensions. As an introduction, the business model of Shein will be analyzed as an example of current market mechanisms, making visible the conditions under which independent brands must position themselves today.
In the subsequent conversation, Swiss practitioners will share insights from their everyday work:
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How do their business models function in practice?
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Which strategies are successful, and where do challenges remain?
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What role do local roots, direct customer relationships, and new forms of value creation play?
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And which political and regulatory frameworks could strengthen independent models?
The discussion will show how independent fashion navigates the market today—between economic realities, personal values, and the search for sustainable models beyond unlimited growth.
The talk will be held in german.
Guests TBA.